There are dozens of marketing plan template variations available throughout the internet. Even marketing plan outlines and templates differ slightly between professional marketing agencies.
We suggest using the following marketing plan outline to cover every base on the path to an effective marketing plan. This marketing plan outline forms the basis of Plan Lab’s marketing plan template.
The Plan Lab Marketing Plan Outline
Introduction
Describe your Business
Why do people need/want it?
What are your goals?
The Market
SWOT Analysis
PEST Analysis
Competitor Analysis
Market Description
Growth Forecast
Opportunity Statement
The Customer
Customer Segments
Ideal Customer
Marketing Strategy
Price
Product
Place
Personality
Service Experience
Story
Unique Selling Proposition
Marketing Mix
Direct Marketing
Internet Marketing
Content Marketing
Social Media
Public Relations
Advertising
Budget
Action Plan
Our download Plan Lab Marketing Plan Outline includes columns to aid in assigning sections of our marketing plan to marketing personnel and keep them accountable to due dates.
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