There are dozens of marketing plan template variations available throughout the internet. Even marketing plan outlines and templates differ slightly between professional marketing agencies.
We suggest using the following marketing plan outline to cover every base on the path to an effective marketing plan. This marketing plan outline forms the basis of Plan Lab’s marketing plan template.
The Plan Lab Marketing Plan Outline
Describe your Business
Why do people need/want it?
What are your goals?
Unique Selling Proposition
Our download Plan Lab Marketing Plan Outline includes columns to aid in assigning sections of our marketing plan to marketing personnel and keep them accountable to due dates.